Short Course  |   July 1992
Internal Marketing for the Established Audiology Practice
Hearing Disorders
Short Course   |   July 1992
Internal Marketing for the Established Audiology Practice
American Journal of Audiology July 1992, Vol.1, 57-60. doi:10.1044/1059-0889.0103.57
American Journal of Audiology July 1992, Vol.1, 57-60. doi:10.1044/1059-0889.0103.57

There has been a dramatic increase in the number of audiologists providing direct services to people with hearing impairments in both private practice and institutional settings. Marketing has become—or should become— an important part in the planning and management of any audiology practice.

This paper outlines several marketing activities aimed at a practice's present client group. This population, or market segment, is the most cost-effective and responsive market segment available. Many of the marketing activities described also represent long-term quality care.

Order a Subscription
Pay Per View
Entire American Journal of Audiology content & archive
24-hour access
This Article
24-hour access

Related Articles

Audiology
SIG 11 Perspectives on Administration and Supervision June 2006, Vol.16, 16-18. doi:10.1044/aas16.2.16
A Systematic Review of Ethics Knowledge in Audiology (1980 – 2010)
American Journal of Audiology April 2014, Vol., No Pagination Specified. doi:10.1044/2014_AJA-13-0057
ASHA News: 2014 Audiology Connections Navigates Health Care
The ASHA Leader March 2014, Vol.19, 60. doi:10.1044/leader.AN2.19032014.60
Policy Analysis: Audiologists-Heed New Medicare Quality Measures and Codes
The ASHA Leader March 2014, Vol.19, online only. doi:10.1044/leader.PA.19032014.np
People: March 2014
The ASHA Leader March 2014, Vol.19, 22-23. doi:10.1044/leader.PPL.19032014.22