The Utilization of Social Media in the Hearing Aid Community Purpose This study investigated the utilization of social media by the hearing aid (HA) community. The purpose of this survey was to analyze the participation of HA community in the social media websites. Method A systematic survey of online HA-related social media sources was conducted. Such sources were ... Clinical Focus
Clinical Focus  |   March 01, 2017
The Utilization of Social Media in the Hearing Aid Community
 
Author Affiliations & Notes
  • Moumita Choudhury
    Department of Special Education and Communication Disorders, New Mexico State University, Las Cruces
  • Zoë Dinger
    Department of Special Education and Communication Disorders, New Mexico State University, Las Cruces
  • Elena Fichera
    Department of Special Education and Communication Disorders, New Mexico State University, Las Cruces
  • Disclosure: The authors have declared that no competing interests existed at the time of publication.
    Disclosure: The authors have declared that no competing interests existed at the time of publication. ×
  • Correspondence to Moumita Choudhury: moumc@nmsu.edu
  • Editor: Sumitrajit Dhar
    Editor: Sumitrajit Dhar×
  • Associate Editor: Lauren Calandruccio
    Associate Editor: Lauren Calandruccio×
Article Information
Hearing Aids, Cochlear Implants & Assistive Technology / Telepractice & Computer-Based Approaches / Clinical Focus
Clinical Focus   |   March 01, 2017
The Utilization of Social Media in the Hearing Aid Community
American Journal of Audiology, March 2017, Vol. 26, 1-9. doi:10.1044/2016_AJA-16-0044
History: Received April 10, 2016 , Revised August 23, 2016 , Accepted September 1, 2016
 
American Journal of Audiology, March 2017, Vol. 26, 1-9. doi:10.1044/2016_AJA-16-0044
History: Received April 10, 2016; Revised August 23, 2016; Accepted September 1, 2016

Purpose This study investigated the utilization of social media by the hearing aid (HA) community. The purpose of this survey was to analyze the participation of HA community in the social media websites.

Method A systematic survey of online HA-related social media sources was conducted. Such sources were identified using appropriate search terms. Social media participation was quantified on the basis of posts and “likes.”

Results Five hundred fifty-seven social media sources were identified, including 174 Twitter accounts, 172 YouTube videos, 91 Facebook pages, 20 Facebook groups, 71 blogs, and 29 forums. Twitter and YouTube platforms showed the highest level of activity among social media users. The HA-related community used social media sources for advice and support, information sharing, and service-related information.

Conclusions HA users, other individuals, and organizations interested in HAs leave their digital footprint on a wide variety of social media sources. The community connects, offers support, and shares information on a variety of HA-related issues. The HA community is as active in social media utilization as other groups, such as the cochlear implant community, even though the patterns of their social media use are different because of their unique needs.

Acknowledgment
Part of this survey was presented at the 2015 American Speech-Language-Hearing Association Convention, November 12–14, in Denver, Colorado.
Order a Subscription
Pay Per View
Entire American Journal of Audiology content & archive
24-hour access
This Article
24-hour access